Jesse shares 4 areas you need to emphasize in your pitch to resonate with prospects during a challenging economic environment: 

1. How does your SaaS lower costs for your buyer?

2. How does your SaaS help buyers do more with less?

3. How does your SaaS mitigate risk for your buyer?

4. How does your SaaS enable your buyer to consolidate tech, systems, processes or teams?

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