Let's Talk Loyalty

#401: Paula Thomas is in the Hot Seat, Sharing the Power of Content Marketing in Loyalty


Listen Later

This show is extraordinary as we hear Paula’s voice but as the Let’s Talk Loyalty guest rather than show host.  Paula shares the evolution of the Let’s Talk Loyalty show which is already in the top 3% of global podcasts and three times higher listenership per show than average B2B podcasts. 

We learn of Paula’s original intent for starting Let’s Talk Loyalty almost 4 years ago and her future vision and plans to expand into Loyalty TV later this year. Moreover, we learn about the power of content marketing for not only brand management but for loyalty programmes to embrace emotional loyalty.

Hosted by Amanda Cromhout.

 

Show Notes:


1) Paula Thomas


2) Let's Talk Loyalty

...more
View all episodesView all episodes
Download on the App Store

Let's Talk LoyaltyBy Paula Thomas

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

16 ratings


More shows like Let's Talk Loyalty

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,089 Listeners

Mamamia Out Loud by Mamamia Podcasts

Mamamia Out Loud

574 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,223 Listeners

Pivot by New York Magazine

Pivot

9,289 Listeners

Fintech Insider Podcast by 11:FS by 11:FS

Fintech Insider Podcast by 11:FS

183 Listeners

The Daily by The New York Times

The Daily

110,626 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,991 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,325 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Loyalty Wired by Loyalty Wired

Loyalty Wired

5 Listeners

All the Hacks with Chris Hutchins by Chris Hutchins

All the Hacks with Chris Hutchins

1,603 Listeners

The So What from BCG by Boston Consulting Group BCG

The So What from BCG

220 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

73 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

160 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,158 Listeners