Joe and Tom welcome Bob Broderick, President & Co-Founder at XTECH Protective Equipment. XTECH is a sports protective equipment brand which utilizes advanced plastics and foam production technology to ensure optimal athlete safety, without compromising performance.


Bob takes us through his journey as an entrepreneur, with multiple stories and anecdotes of working closely with top NFL teams and players. He speaks about the evolution of sports protective equipment – particularly in football – and what the future holds with Artificial Intelligence playing an increasingly bigger role in injury prevention.

The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts.

Profile: https://www.linkedin.com/in/bob-broderick-47337611/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com