Chris is a perfect example of turning a LinkedIn DM into a friend.

I was lucky to connect with Chris several weeks back and after many exchanges on LinkedIn was excited to invite him to join the podcast.

Chris is the co-founder of Authentic, a real estate-focused agency that spans creative and technology and he also hosts the Transforming Cities Podcast.

In this conversation, we covered many fun topics but most notably we discussed:

- the WHY behind going vertical-specific on the real estate industry
- the power of brand: both for residents and for property owners
- the founders story for how Authentic was born

I really enjoyed this conversation with Chris - to learn more about his agency, podcast, or to get in touch with him... links are below:

- Podcast: https://podcasts.apple.com/us/podcast/transforming-cities/id1441335989
- Authentic: https://authenticff.com/
- LinkedIn: https://www.linkedin.com/in/chrisfarnold/