<p>Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators.</p>
<p>Pressed for time? Catch the key takeaways around the 41 minute mark.</p>

Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators. Pressed for time? Catch the key takeaways around the 41 minute mark.

#41 - Making magic: Using insights to create great TV

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.

Market Research | Consumer Insights | Business | Innovation

Business

Marketing

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Market Research | Consumer Insights | Business | Innovation

Share #41 - Making magic: Using insights to create great TV

Sign up to save your podcasts

#41 - Making magic: Using insights to create great TV

#41 - Making magic: Using insights to create great TV