As a coach, is it better to be the drill sergeant or a cheerleader? Should we be strict and stern with our clients or always be their #1 fan? It might surprise you, but research has found that the answer is actually neither—or more accurately, both. Being too harsh takes down your client’s self esteem, while being too nice makes your comments seem insincere. Our jobs, as coaches, is to provide guidance, foster connection, and get results by letting our clients come to trust us. There are a few tactical things we can all do if we truly want to Take Care.

 

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