Retail stores remain powerful spaces for storytelling, connection and cultural relevance. José Raul Padron, design lead for the Hershey Experience at The Hershey Company, joins this episode of Retail Gets Real to share how thoughtful retail design transforms everyday shopping into memorable experiences. From immersive brand homes to viral product moments, he says physical retail continues to evolve in a digital-first world.

(00:00:00) From chocolate legacy to retail design leadership

(00:06:04) Why physical retail still matters in a digital world

(00:11:17) Building immersive retail moments that capture culture

(00:14:07) Where creative inspiration for retail design comes from

(00:16:31) Inside the Hershey’s creative hub in Pennsylvania

(00:17:49) Career advice for the next generation of retail creatives

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