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410: Make Sure AI is Recommending You with Tom Schwab
Are you a secret or a success? You can’t be both! If you feel stifled by the undying commitment to your comfort zone, today’s show is for YOU! It’s time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!
Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he’s been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients.
Show Highlights:
- Tom’s journey from the US Navy to corporate America to entrepreneurship
- “Obscurity is everyone’s biggest problem today. There is no nobility in being unknown.”
- The overarching principles of selling products and services
- What ChatGPT is “looking for”
- Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)
- Pinpointing the podcasts that are right for you and your expertise
- Tom’s tips on repurposing content (It’s easier than you think!)
- Tom’s tips to identify your best talking points (Hint: Stories ALWAYS work!)
- Focus on profits–not leads.
- Tom’s challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.
Resources:
Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom’s book, Podcast Guest Profits.), Facebook, and LinkedIn
Work with Meg! Check out the STaR Coach Show Mentor Programs!
Visit the STaR Coach Show YouTube Channel!
Explore past episodes and other resources at www.STaRcoachshow.com.
Explore the STaR Coach Community and see what’s available there for you!
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.
It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.
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By Meg Rentschler
5
132132 ratings
Are you a secret or a success? You can’t be both! If you feel stifled by the undying commitment to your comfort zone, today’s show is for YOU! It’s time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!
Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he’s been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients.
Show Highlights:
- Tom’s journey from the US Navy to corporate America to entrepreneurship
- “Obscurity is everyone’s biggest problem today. There is no nobility in being unknown.”
- The overarching principles of selling products and services
- What ChatGPT is “looking for”
- Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)
- Pinpointing the podcasts that are right for you and your expertise
- Tom’s tips on repurposing content (It’s easier than you think!)
- Tom’s tips to identify your best talking points (Hint: Stories ALWAYS work!)
- Focus on profits–not leads.
- Tom’s challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.
Resources:
Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom’s book, Podcast Guest Profits.), Facebook, and LinkedIn
Work with Meg! Check out the STaR Coach Show Mentor Programs!
Visit the STaR Coach Show YouTube Channel!
Explore past episodes and other resources at www.STaRcoachshow.com.
Explore the STaR Coach Community and see what’s available there for you!
Mentioned in this episode:
Join Mentoring Program!
If you’re a coach who wants to grow—not just check a box—this is for you.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.
Learn more at starcoachshow.com/mentor
I’d love to work with you.
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.
It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.
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