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412 / 设计师必读的调研之书！- Just Enough Research
最近读了 Erika Hall 的 Just Enough Research，这本书在我的阅读清单上已经有一段时间了。哇！读完这本书感觉很糟糕：为什么我在刚开始我的 UX 设计生涯时没有读它呢！？如果我遵循本书中的一些研究建议，我可以避开很多职业陷阱，并成为更好的设计师！
这本书里最让我觉得脑洞大开的五个要点：
1️⃣ 问卷调查是最困难的研究方法。
2️⃣ 在你把铅笔放在纸上之前，先测试竞争对手的产品。然后测试一些草图。然后尽可能多地在每个阶段进行测试。
3️⃣ 当空想遇到现实时，现实总是会赢。
4️⃣ 用户研究的第一条规则：永远不要问任何人他们想要什么。（你的想法范围可能会受到他人想象力的限制。）
5️⃣ 用户调查时的引语通常是用户研究中最强大、最有效的收获。
注意：本期节目为全英文，如果您对设计、职场、效率提升的英文内容感兴趣，请订阅我的播客“Bear Academy”或关注我的YouTube频道(BearTalk)。
Just Enough Research - A Must Read Book For All Designers!
Finally read Just Enough Research by Erika Hall,, which has been on my reading list for a while. Wow! I feel bad after reading this book: why didn’t I read it when I started my UX design career!? I would avoid so many pitfalls and have many better outcomes if I followed some research suggestions from this book!
If you need a just enough summary for this book, Erika summarised it in this awesome video https://lnkd.in/gRQcm__S). Five things that blew my design mind from this book:
1️⃣ Surveys are the most difficult research method of all.
2️⃣ Test a competitor’s product before you even put pencil to paper. Then test some sketches. And then test at every stage as much as you can.
3️⃣ When blue-sky thinking meets reality, reality always wins.
4️⃣ The first rule of user research: never ask anyone what they want.(You risk the scope of your ideas being limited by the imaginations of others. )
5️⃣ Quotes that represent the perspectives of research participants are often the most powerful, portable output of user research.
关于：
「狗熊有话说」播客是由 大狗熊 于 2012 年创办的独立中文知识型播客节目，以阅读、科技、旅行和个人成长为主要话题内容，是 iTunes 中国区长期推荐播客，被苹果 iTunes 评选为「2013 年度精选最佳社会与文化播客」。
收听：
支持：
联系：
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By 大狗熊
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最近读了 Erika Hall 的 Just Enough Research，这本书在我的阅读清单上已经有一段时间了。哇！读完这本书感觉很糟糕：为什么我在刚开始我的 UX 设计生涯时没有读它呢！？如果我遵循本书中的一些研究建议，我可以避开很多职业陷阱，并成为更好的设计师！
这本书里最让我觉得脑洞大开的五个要点：
1️⃣ 问卷调查是最困难的研究方法。
2️⃣ 在你把铅笔放在纸上之前，先测试竞争对手的产品。然后测试一些草图。然后尽可能多地在每个阶段进行测试。
3️⃣ 当空想遇到现实时，现实总是会赢。
4️⃣ 用户研究的第一条规则：永远不要问任何人他们想要什么。（你的想法范围可能会受到他人想象力的限制。）
5️⃣ 用户调查时的引语通常是用户研究中最强大、最有效的收获。
注意：本期节目为全英文，如果您对设计、职场、效率提升的英文内容感兴趣，请订阅我的播客“Bear Academy”或关注我的YouTube频道(BearTalk)。
Just Enough Research - A Must Read Book For All Designers!
Finally read Just Enough Research by Erika Hall,, which has been on my reading list for a while. Wow! I feel bad after reading this book: why didn’t I read it when I started my UX design career!? I would avoid so many pitfalls and have many better outcomes if I followed some research suggestions from this book!
If you need a just enough summary for this book, Erika summarised it in this awesome video https://lnkd.in/gRQcm__S). Five things that blew my design mind from this book:
1️⃣ Surveys are the most difficult research method of all.
2️⃣ Test a competitor’s product before you even put pencil to paper. Then test some sketches. And then test at every stage as much as you can.
3️⃣ When blue-sky thinking meets reality, reality always wins.
4️⃣ The first rule of user research: never ask anyone what they want.(You risk the scope of your ideas being limited by the imaginations of others. )
5️⃣ Quotes that represent the perspectives of research participants are often the most powerful, portable output of user research.
关于：
「狗熊有话说」播客是由 大狗熊 于 2012 年创办的独立中文知识型播客节目，以阅读、科技、旅行和个人成长为主要话题内容，是 iTunes 中国区长期推荐播客，被苹果 iTunes 评选为「2013 年度精选最佳社会与文化播客」。
收听：
支持：
联系：
If like this one, why don't you subscribe to Bear?
Every post, to your inbox. 100% true, and always keep it real. And of course, no spam, ever.
Go ahead, click email.beartalking.com/signup to subscribe.
Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
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