Digital transformation in retail is no longer optional, and few leaders have had a front-row seat to its evolution quite like Joseph Cano, senior vice president of digital commerce at Lowe’s. With technology evolving daily and customer expectations rising just as fast, success comes down to one thing — staying relentlessly focused on the customer. That mindset has shaped every step of Cano’s career, with each experience reinforcing the same lesson: When the customer is at the center, navigating new business models and constant disruption becomes easier.

(00:00:00) From retail stores to digital leadership

(00:07:19) Launching Lowe’s Marketplace at speed

(00:10:13) How AI is reshaping the customer experience

(00:16:00) A leadership style built on trust and transparency

(00:18:59) Inside the culture driving Lowe’s forward

(00:21:25) Staying ahead in a constantly evolving retail landscape

(00:23:51) A 10-year prediction for the future of retail

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Resources:

• Lowe’s Mylo AI Shopping Assistant

• Lowe’s Marketplace

• Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• 413: Leading Carhartt through growth, culture and change

• 395: Adapting to the rise of AI shoppers