Tineke Keesmaat has over 15 years of consulting experience with McKinsey & Company, Accenture, and as the founder and CEO of TILTCO Inc. She has an MBA from the Richard Ivey School of Business at Western University with a subspecialty in Entrepreneurship and a B.A with Honours in Psychology from Queen's University. In this episode, she talks about the hybrid business playbook her company has published.

Key points include:

01:11: The process of developing the playbook

11:49: Developing a podcast series

17:30: The impact of the podcast

26:27: How companies can build a hybrid business

You can find out more about the playbook and Tineke's business at www.tiltco.ca.

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.