Susan Meier is a brand strategist and a Harvard-trained artist. She applies a creative mindset to the craft of strategy to develop a brand strategy and has worked with the world’s most beloved brands, from Pepsi to Lipton, M&Ms to Doritos. Her art is in private collections of Saatchi & Saatchi, the New York Stock Exchange, and Pfizer and has been exhibited at the American Museum of Natural History.  In this episode, she talks about her latest side-hustle, www.workspace-studio.com.

Key points include:

02:13: How workspace was developed

05:28 The important elements that make a great workspace

12:41: How the space is a portrait of the person

17:56: The creative strategy of no-destination travel

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.