October 30, 2024

416: Be the “Go-To” Expert with Jeff Crilley

42 minutes

You’ve heard it here repeatedly: “You can’t be a secret and a success.” Getting yourself out there in the world in front of your audience is the key to success for your coaching business. Today’s show covers expert tips around your message, taking advantage of speaking opportunities, and upping your PR game. Join us to learn more!

Jeff Crilley left the world of news reporting to start the country’s first all-journalist PR firm. As the founder and CEO of Real News PR, Jeff is an expert in getting in front of people with your message, and he regularly appears on numerous media outlets. This award-winning reporter and podcaster has dedicated his career to helping small business owners, and his top-notch team of journalists and marketing experts help clients build brand awareness that makes an impact.

Show Highlights:

Speaking opens up other opportunities for you to shine: “If you want to get yourself ‘out there,’ you have to speak.”
The structure of a great speech is “Haagen Dazs and Broccoli.”
Endearing yourself to your audience
Getting on the news is as easy as “catching the wave,” learning when to pounce, and making yourself relevant.
Jeff’s “Slow News Day” theory—how to make it work for you
The biggest mistakes people make in PR:
Spotlighting the messenger instead of the message
Underestimating the value of praise and flattery
Jeff’s perspective on the influence of podcasting and monetization opportunities
Showing value and being of service

Resources:

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By Meg Rentschler

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