The TopCast: The Official Music Teachers' Podcast

416: Bundling: How to Position Your Music Studio for Value, Not Price


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Today, I’m diving into one of the most effective ways to stand out in a crowded teaching market: bundling. If you’ve ever felt pressured to lower your rates to compete with the teacher down the street, this strategy is for you. I’ll show you how to reframe your offer so families focus on the value and experience you provide—not just your hourly rate. From lesson extras and welcome packs to creative group events, bundling can transform how your studio is perceived and help you confidently charge what you're worth.
  • Tim explained that lowering prices isn’t the solution—raising your value is.
  • He shared that parents often compare studios on price when all the offerings seem the same.
  • The importance of differentiation either through your lesson experience or bundled offerings.
  • Identifying your “zone of genius” and build their studio around what energizes them.
  • How to structure standout lessons like focusing on specific students or unique teaching methods.
  • Bundling as a strategy to include extras like group classes, welcome packs, and app subscriptions.
  • Why bundling shifts the conversation from “Why so expensive?” to “Wow, that includes everything?”
  • Marketing your studio as a full musical experience and not just a service.
  • Real-world examples of how to reframe your pricing with bundled value and perks.

  • Links Mentioned
    • Make More, Teach Less with Pairs, Buddies and Labs Course

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      The TopCast: The Official Music Teachers' PodcastBy Tim Topham

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