In this episode of The Golden Mic Podcast, I sit down with Inna Zielke & Michael Meier, founders of MSG Beauty. Their beauty wholesale company started in 2011, and achieved inspiring success, including $8 million in revenue in the US alone and over $14 million across Europe. 

Today, Inna and Michael join me to discuss their story of going from 0 to over $60,000,000 in the beauty space and recent awards their company got from the Financial Times. 

They first discuss the old-school business model they had when they started, which included a lot of driving and cold calling to reach businesses that might be interested. Then, they share the book that inspired their pivot to online marketing, how they created successful sales funnels, and how they built a new scalable online business model. 

We also discuss their choice to go into e-commerce after stabilizing their B2B operations and how they ensure their product’s exclusivity and success in that competitive market. Our discussion also touches on the importance of data and how Michael and Inna built a list of nearly every beauty supplier in Germany. 

Michael and Inna also share their backgrounds, how they met, what led to starting a business together, and what influenced their choice of the beauty sector. They also highlight the process of automating their business operations and diving into coaching. 

Join us today as we discuss social media, distribution channels in e-commerce, the value of data, scams in the e-commerce coaching space, differences between coaching and e-commerce from an operational standpoint, Inna & Michael’s new brand and much more. 

ENJOY!

Connect with Inna Zielke: 

• Facebook: https://www.facebook.com/profile.php?id=100002394056391
• LinkedIn: https://www.linkedin.com/in/inna-zielke-5874ab205/ 

Connect with Michael Meier: 

• Facebook: https://www.facebook.com/michael.meier.52459615 
• LinkedIn: https://www.linkedin.com/in/michael-meier-2b079291/ 

RESOURCES: 

• Book: "Who Not How" by Dan Sullivan and Dr. Benjamin Hardy
• Book: "Leaders Eat Last" by Simon Sinek

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