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#42 - B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital
A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.
As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.
On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital - an investment firm that focuses exclusively on B2B software businesses.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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To apply to join the FINITE community, head to finite.community.
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By Jodi Norris
5
11 ratings
A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.
As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.
On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital - an investment firm that focuses exclusively on B2B software businesses.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
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