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In this episode, you'll learn how the rise of citizen builders is reshaping software creation, why leadership now demands alignment over control, how to measure real impact across teams, and what it takes to scale safely in a world of AI-assisted development.

Timestamps:

[00:00] Introduction

[02:00] Overview of the 4-part structure in this episode

[02:54] Principle one: everyone can build — but can they build right?

[04:53] Principle two: redefining junior vs senior in a cross-functional world

[05:38] What growth actually looks like beyond technical skill

[06:20] Principle three: abstraction saves time, understanding prevents disaster

[07:08] AI tools vs foundational knowledge

[07:47] Why elite builders accelerate others

[08:39] Principle four: direction beats control

[09:23] Teaching others how to make decisions

[09:57] Broadcasting context until it feels repetitive

[10:18] Principle five: organizational design is system design

[11:03] Avoiding the productivity dip during scaling

[11:36] Conway’s Law and communication-driven design

[12:34] Principle six: measure velocity, not busyness

[14:00] The power of aligned data visibility

[14:44] Dashboards that trigger strategic pivots

[15:20] Principle seven: developer experience is now your product

[16:00] Builders outside engineering — even the CEO

[16:36] The danger of unchecked shadow IT

[17:10] What guardrails are you offering citizen builders

[18:01] Principle eight: outcomes are the new OKRs

[18:49] Why measuring customer activation changed everything

[19:26] Shifting priorities when you focus on real outcomes

[20:00] Principle nine: solve across the organization

[20:43] Rethinking engineering as a business-wide competency

[21:08] Empowering non-engineers to solve with software

Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.