RevOps Lab

#42 How to Build an Effective Sales Territory Plan - with Jeremy Donovan, Executive VP of RevOps Strategy at Insight Partners


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In this episode: Jeremy Donovan, Executive Vice President of Revenue Operations Strategy at Insight Partners, joins us to discuss the intricacies of territory planning. With a wealth of experience in revenue strategy and operations, Jeremy shares his analytical approach to creating effective territory plans that drive sales performance and efficiency.

We cover:

  • The importance of territory planning in sales success

  • Key frameworks and methodologies for effective territory planning

  • Balancing account assignments for maximum impact

  • The role of dynamic factors like intent data and triggers

  • Strategies for managing and optimizing sales territories

  • Jeremy Donovan on LinkedIn: https://www.linkedin.com/in/jeremydonovan/

    RevOps Letter: https://www.getweflow.com/revopsletter 

    Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer 

    Philipp on LinkedIn: https://www.linkedin.com/in/janiszech 

    Weflow: https://www.getweflow.com 

    Chapters:

    (00:00:00) Introduction

    (00:01:17) Jeremy's Background and Career Journey

    (00:04:22) The Importance of Territory Planning

    (00:09:42) Frameworks for Territory Planning

    (00:14:20) Balancing Account Assignments

    (00:19:55) Utilizing Intent Data and Triggers

    (00:25:18) Managing Sales Territories Effectively

    (00:35:31) Final Thoughts and Advice

    ...more
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    RevOps LabBy Weflow


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