Bulletproof Your CPG Brand

42. How We Need To Inspire & Educate Shoppers About Brands, Gary Hirshberg with Stonyfield


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42. Explore how we need to inspire and educate shoppers through compelling stories and community-driven efforts. Gary Hirshberg, co-founder of Stonyfield Yogurt, recounts the company's journey from a struggling startup to a leading organic brand. He emphasizes the importance of determination, optimism, asking for what you need, and how their mission to preserve family farms and promote organic farming drove their success.

Todays Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the playing field for your brand by providing actionable insights and strategies to grow sales and profits - what retailers REALLY want! Updated from my submission to the Natural Products Field Manual.Get instant access on the show webpage: RetailSolved.com/session42

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Bulletproof Your CPG BrandBy Daniel Lohman

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