The Business of Dance

42 - Swoosh (Flawless UK, Britain's Got Talent, Madonna, Spice Girls)


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Episode Summary: 

Menina interviews Swoosh, who began dancing at age four, inspired by Michael Jackson. He recalls teaching himself dance through TV, as dance wasn’t as accessible in the UK during the 80s. His passion grew through family performances and school talent shows. Encouraged by a school teacher, Swoosh started taking dance seriously after a successful school talent show performance. He pursued formal training in ballet, contemporary, and jazz, expanding his skills and understanding of dance technique, which shaped his professional journey.

Swoosh formed Flawless, a now-famous dance group, starting as a boys-only club at his school. He valued mentality over ability in selecting members. Flawless trained hard, won their first UK championship, and continued to excel in international competitions, including the USA vs. UK championship. Swoosh reflects on Flawless’ rise to global fame after their appearance on Britain's Got Talent, which led to sold-out tours and a larger fanbase. Flawless has since expanded from a core group to an academy, training the next generation of dancers.

Swoosh embraced TikTok during the pandemic, growing his following by bulk-creating content and collaborating with celebrities. He highlights the importance of using social media strategically to build a personal brand and advises dancers to focus on their unique qualities. Swoosh encourages dancers to embrace their individuality and purpose. He emphasizes building consistent content for social media, using personality to stand out, and staying true to oneself in auditions.

Swoosh closes with words of encouragement, urging dancers to stay authentic and focused on their purpose. Menina thanks him for his insights, concluding the episode on a hopeful note for future collaborations.


Show Notes:

  • (0:03) Swoosh's Early Dance Journey

  • (4:07) Transition to Professional Dance

  • (17:32) Formation of Flawless

  • (23:49) Britain's Got Talent and Beyond

  • (30:55) TikTok Success and Social Media Strategy

  • (40:56) Advice for Aspiring Dancers

  • (44:13) Audience Questions and Final Thoughts

  • (50:02) Closing Remarks

  • Biography:

    International Artist, Dancer, Choreographer, and entrepreneur Marlon “Swoosh” Wallen born and raised in London has been making footprints in the dance world for over 20+ years! In addition to helping some of the biggest names in the industry, Swoosh is the founder of the Britains Got Talent Stars Flawless, who shot to fame starring in Street Dance Movies 1 & 2 , traveling the world, inspiring people of all ages to love the way they move. Some of Swoosh’s credits include: Founder of FLAWLESS UK Hip Hop Champion IDO World Hip Hop Champion HHI Hip Hop Champion USA VS UK Champion Britain’s Got Talent Queens Diamond Jubilee Madonna, French Montana , Kylie Minouge, Spice Girls, Chip, Giggs, Skepta, Emilie Sandi Swoosh continues to make waves in 2024 with Flawless Performances, Teaching, Judging, Mentoring internationally.

    Connect on Social Media:

    https://www.instagram.com/swooshflawlessuk

    Webpage

    www.flawlessofficial.com

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    The Business of DanceBy MENINA FORTUNATO

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