In today’s episode of The Golden Mic Podcast, I sit down with Krystin Ruschman. Krystin is THE email expert who teaches how to use emails correctly so they don’t end up in the spam or promotions folder.

Our conversation starts by discussing different marketing strategies and the significance of understanding consumer behavior. We discuss the importance of personalized communication in keeping customers engaged, the available data analysis tools, and how these tools can be used to increase ROI and achieve better results.

Krystin dives into email marketing highlighting its cost-effectiveness and great results. She discusses the most important factors that lead to an email getting to clients’ inboxes and achieving high open rates.

She addresses the common challenges, the importance of A/B testing, email automation and personalization, case studies, and examples of successful email marketing campaigns. Krystin concludes by discussing the future of email marketing and the emerging trends and technologies.

ENJOY!

Connect with Krystin Ruschman:

• Facebook: https://www.facebook.com/krystin.ruschman
• LinkedIn: https://www.linkedin.com/in/krystinruschman

Resources: 

• Book: Never Split The Difference

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