I’m diving into one of the most asked questions I receive as a coach mentor and coach instructor: “What’s the optimal way to price my services?” Coming from the corporate world, as many coaches do, there are many questions about how to charge for coaching services, so this episode is the ultimate guide on this topic. We will cover different pricing models, a pricing structure, best pricing practices, and common pricing pitfalls. Join us!

Show Highlights:

• Understanding different pricing models: hourly dollars pricing, package pricing, and value-based percentage basis pricing
• Know what the market will bear.
• Your experience will influence what you charge.
• Take a business owner mindset and consider your business costs.
• Consider your market positioning, target market, experience/credentials/services, and business costs.
• Best practices: establish your clear value proposition, test different pricing tiers, clearly communicate your pricing, allow room for growth, and maintain flexibility
• Common pricing pitfalls: underpricing, overcomplicating your pricing structure, failing to review/adjust, and inconsistent pricing

Resources:

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