In this episode of Writing at the Red House, Kathi Lipp sits down with TikTok creator Lauren to unpack the power of authentic content creation. With a quarter-million followers and a full-time job, Lauren demonstrates how simplicity and consistency can lead to meaningful audience connection. 

  

Listeners will discover: 

- How Lauren accidentally grew her following through simple garden and cooking videos 

- The importance of consistent posting times and basic hashtag strategy 

- Why authenticity trumps perfection in content creation 

- Tips for balancing content creation with family life 

- The value of keeping social media fun and pressure-free 

  

Links & Resources Mentioned: 

Lauren's TikTok: https://www.tiktok.com/@totesma_gotes