Laura Adint and Sean Lane, both seasoned RevOps leaders, discuss their experiences in revenue operations, the evolution of RevOps as a strategic function, and how their new book, The Revenue Operations Manual, captures the essence of operational excellence. They explore the importance of RevOps as a strategic partner within organizations and share insights on creating value through effective communication and alignment

We cover:

• The strategic role of RevOps beyond support functions

• The evolution of customer success metrics

• How to prepare and run effective board meetings

• Insights from their new book, The Revenue Operations Manual

Laura Adint on LinkedIn:

https://www.linkedin.com/in/lauraadint/

Sean Lane on LinkedIn:

https://www.linkedin.com/in/seanrlane/

RevOps Letter:

https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow:

https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:17) Laura and Sean's Background

(00:07:31) The Strategic Role of RevOps

(00:14:39) Customer Success Metrics Evolution

(00:19:06) Effective Board Meeting Preparation

(00:24:00) Insights from The Revenue Operations Manual

(00:35:30) Final Thoughts and Advice