Tom is joined by Brian Boakye-Ansah, Emmanuel Boateng, and Justin Coleman from the X Hydration leadership team. The trio discuss their entrepreneurial journey in launching a hydration beverage, and discuss their plans to build and grow the business.

Website: https://drinkxhydration.com/

The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com