Building an effective author platform doesn't have to mean being everywhere online. In this practical episode, social media expert Tonya Kubo joins Kathi Lipp to demystify platform building for writers. Together they tackle the questions every author struggles with about social media and platform growth. 

In this episode, you'll discover:  

• Which social media platforms actually matter for authors  

• How to determine where YOUR readers are hanging out  

• The minimum effective dose for moving the needle on your platform  

• Why commenting might be more valuable than posting  

• The truth about how long it takes to see results  

• Practical tips for batching content efficiently 

Plus, learn about a special opportunity to join the Red House Writers Collective at a significant discount! 

Resources Mentioned: https://www.writingattheredhouse.com/