This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico.

Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.

The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.

Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project.

Show Notes:

1) Fernando Jimenez

2) Tupperware

3) Tupperware Brand México

4) #245: Tupperware Leveraging Loyalty in Mexico