Golf pro. Road warrior. Culture shifter. GM.

Rick Schultz has worn a lot of hats—and in this episode, he brings them all to the table.

We explore Rick’s evolution from a 22-year-old tour hopeful to a private club GM overseeing a sprawling Oregon property with 27 holes, indoor tennis, pickleball, mini golf, and more. But his real focus? People and purpose.

In this episode, we cover:

– What makes the leap from pro shop to GM actually work
– How a club re-centered its strategy around members—not luxury
– Spotting toxic board culture before it wrecks your team
– Why member guests raving about your club is the highest form of success
– And how Rick pulled off a 250-person candlelit dinner during a blackout

Rick’s down-to-earth leadership style is a masterclass in knowing your market, honoring your mission, and building a team that makes the whole thing run better.

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