This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards

Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.

Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.

Show Notes:

1) Lisa Routel⁠

2) Verizon

3) Verizon Up

4) #248: Leading Loyalty for Telecoms Giant Verizon