Craig Beal grew up in the safari planning business. His parents were the owners/operators of Travel Beyond, a company that planned luxury safaris in Africa. After attending the US Naval Academy and serving as a US Navy Submarine Officer, Craig and his wife Kay purchased Travel Beyond in 2005. In this episode, he talks about getting into the travel business. To learn more about Craig's business, visit travelbeyond.com.

Key points include:

05:12: What the upscale Safari tour operator offers

09:36: His business and marketing approach

24:25: The $50,000 clients

25:50: What people do on a nine-day safari

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.