In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.

Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.

e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.

Show Notes:

1) Antonio Ricciardi

2) e&⁠

3) Smiles Program⁠

4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth