I'm doing something a little different today. I started a Substack a while ago and I've not been completely consistent with it (more on that in the episode). One thing I've been doing with some of my Substack articles is recording the voiceover, so I figured why not share it here on the podcast too.

This is the audio from a recent article called "I've been a bit crap. And that's the whole point." and it's about the messy middle of getting good at anything new.

If you've started a podcast, a newsletter, a Substack, a YouTube channel, a sales process, or any new skill in your business and quit because it felt awkward, this episode is for you.

If you're a female founder and service-based business owner who's ready to turn your invisible expertise into bold, profitable brand through identity-led positioning, content and sales strategy then let's connect!