Joe and Tom welcome back Marc Horine, Chief Business Officer at For Soccer Ventures, for a conversation about the growth of soccer in the U.S. They discuss how rising brand investment, grassroots development, and a more diverse and youthful fan base are impacting the industry ahead of the 2026 World Cup. Marc shares new insights from For Soccer’s annual United States of Soccer report, reflects on the Club World Cup’s potential impact, and compares structural differences between MLS and USL - from promotion/relegation to youth pathways.

The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.

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