Mandy Gutmann is the VP of Communications and External Affairs at the Professional Women's Hockey League. She sits down with Joe Favorito to discuss the opportunities and challenges in building a ‘start-up’ women’s sports league. Mandy talks about driving growth through teams and players, via branding and storytelling. Connect with Mandy - https://www.linkedin.com/in/mandygutmann/PWHL - https://www.thepwhl.com/en/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.

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