David Sweet’s journey from the luxury hotel world to the private club space is anything but typical—but his impact at Boca Woods shows what’s possible when a leader aligns people, purpose, and values.

In this episode, David shares how Boca Woods has evolved by investing deeply in culture, communication, and brand—from the inside out. From forming a marketing dream team to reshaping how members engage with the club, this is a masterclass in modern leadership.

We cover:

How Boca Woods earned a nomination as a Distinguished Club of the World

The importance of clarity in values—and how to make them live in your operations

How storytelling (internally and externally) has transformed engagement

Building a healthy internal culture that supports mental health and belonging

The value of mentorship—and how one mentor helped him negotiate a GM role on his terms

Why people and culture aren’t just “nice to have”—they’re your competitive edge

This one is for anyone who believes clubs are about more than just amenities—they’re about people.

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