Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure!

Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality.

Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name.

Joining me on this episode to share the whole story of this exciting industry development are Tom Madden, Executive Vice President and Managing Partner and Denise Holt, Senior Vice President, Head of Strategy, Experience, Research and Insights.

Together, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business.

This episode is sponsored by Phaedon.

Show Notes:

1) Phaedon

2) ⁠⁠⁠⁠⁠Cohere Capital⁠

3) ⁠⁠⁠⁠Tom Madden⁠

4) Denise Holt⁠