Do you feel stuck in the mindset of creating new lead magnets over and over again to grow your email list? There is a better way! The most effective email list-building strategies today focus on genuine value exchange. Are you ready to learn six proven strategies for building your email list beyond the traditional lead magnet? Join us to learn more!

Marci Rossi is a business strategist who helps new and growing coaches build a business that is strategic, streamlined, and set up for real growth. With a background in law and corporate business, Marci is known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a lot lighter. She’s the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to clear, confident, and fully up and running. Marci blends strategy with structure to help her clients move faster, focus on what really matters, and make progress they can feel. When she’s not working behind the scenes in someone’s business, she’s usually hanging out with her dogs, watching Friends reruns, or saving recipes she’ll probably never make.

Show Highlights:

• Taking a NEW path to success through your email list
• AI has changed the landscape. It takes more in today’s world.
• Components of a genuine value exchange: (Think “MAGNET.”)
• Micro-offers
• Access
• Group projects
• Nurturing content
• Events
• Things (the tangible templates, tools, and tests) 
• Never violate the trust of someone who gives you their email address. Be a good human!
• “We aren’t here to convince people to like us; we are here to serve the people who are already paying attention to us.” –Marci Rossi
• Key takeaways: AI can help, but your authenticity must come through; and we can only serve when we put ourselves out there. 

Resources:

Connect with Marci Rossi: Website, LinkedIn, and Facebook

Connect with Meg:

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