45. Explore the importance of a solid business strategy to drive growth and success in your brand's journey to retail. TJ McIntyre, CEO of Bobo's Oat Bars, shares his journey in the natural foods industry, emphasizing the importance of relationships, quality, and long-term thinking. He credits mentors like Steve Hughes for instilling values of quantitative analysis, team-building, and strategic planning.

Todays Free Downloadable Guide: Strategic Solutions To Grow Your Brand. Category Management empowers brands to maximize success through data-driven insights and fact-based selling. A comprehensive overview of the advanced tactics and strategies big brands rely on. This guide will level the playing field for your brand by providing actionable insights and strategies to grow sales and profits - what retailers REALLY want! Updated from my submission to the Natural Products Field Manual.Get instant access on the show webpage: RetailSolved.com/session45