You are in for a treat as we discuss current trends in the coaching industry in today’s episode. You’ll learn strategies for stepping up and standing out in a highly competitive market. Join us to hear practical insights from today’s expert guest!

Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of the Women in the Coaching Arena podcast, a top 2% globally-ranked show, she provides practical strategies to help coaches grow thriving, sustainable businesses. With a track record of successfully selling executive and career coaching services to organizations and individuals, Joanna has supported hundreds of coaches in building profitable, integrity-driven businesses through strategic marketing. She is the co-founder of the One Stop Coach Shop, which offers instant access to templates, tools, and resources specifically designed for coaches. As an ICF Associate Certified Coach holding an ILM Level 7 Certificate in Executive Coaching and Mentoring, Joanna brings a wealth of practical experience and professional expertise to her work. 

Show Highlights:

• The return of in-person coaching, even as a hybrid model of connection, is impactful.
• Your marketing should show who you are and attract YOUR kind of people.
• Leverage opportunities (like a podcast) to stand out and bring value. 
• Joanna’s tips for standing out in a competitive coaching environment: use “bots” and tools, differentiate yourself with a catchphrase, run immersive workshops, be authentic, and be different
• “Coaching with purpose” means finding a mission or social justice issue that people want to get behind with you. (Figure out your mission by asking, “What makes me angry?”)
• Shine your light by unapologetically claiming your space!
• Joanna’s advice to young coaches who fear the haters
• Key takeaways from Joanna: “You’ll gain so much by going on a visibility mission as far as learning your own voice, building your confidence, and gaining self-esteem. There is so much to gain in the biggest personal growth journey of your life.”

Resources:

Connect with Joanna Lott:

Website, Women in the Coaching Arena podcast, The 2025 Coaches Planner, LinkedIn, and Facebook

Book mentioned in this episode: The Art of Gathering by Priya Parker

Connect with Meg:

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