Lisa answers my question of "why do clients hire us" by starting with the premise that clients choose us because of the way they feel. It's the people skills and the soft skills that allow our clients to like us and trust us. 

Talking points to remember from my conversation with Lisa: 

• First, let's start to understand why clients hire us.
• We as IT business owners and professionals must learn to care about their "brand image"
• Learn to engage your clients with empathy, not just sympathy.
• Use Emotional Intelligence to impact client relationship, which then will impact your sales growth

Lisa's Brand method is a mindset that we should embrace. Yes, it's an acronym. 

(Behavior, Respect, Appearance, Networking, Dynamic Dialogue)

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Website: https://shorrsuccess.com/

Email Lisa: [email protected]

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