You Are The Brand

457 - 5 Big Mistakes When Trying to Monetize with a Small Audience


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Turning your expertise into real income doesn’t require a massive audience—yet so many people get stuck believing they need one. In this episode, I break down the five biggest mistakes people make when trying to monetize their skills, and I’ll share the simple shifts that can unlock your true earning potential.

  • 0:50 - The single biggest mistake: pricing too low from the start
  • 1:50 - The "traffic from hell" model for pricing
  • 6:08 - Success Hack: always assume people want to work with you
  • 10:05 - Grow your email or struggle forever
  • 15:17 - The pitfalls of underdocumenting your business and life
  • 19:34 - Small, high-caliber events are the best investments
  • 21:36 - The first business I ever attended

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You Are The BrandBy Mike Kim

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