In this episode of the Main Street Business podcast, host Mark J Kohler invites special guest Allison Boyes, a young fashion entrepreneur and designer onto the show. They delve into Allison's journey from selling vintage clothing in high school to launching her own luxury label. Here are some of the topics they cover:

• The significance of hands-on experience and learning by doing in entrepreneurship.
• Allison's unique venture into creating luxury cowhide coats, discussing her sourcing methods and the challenges of material costs.
• The process of finding a manufacturer, with Allison's emphasis on keeping production within the US.
• Insights into the development of a brand identity, from selecting a color scheme to conducting photo shoots for marketing.
• The concept of a 'core collection' in fashion, and how this helps in brand recognition and consistency.
• Allison's plans for future collections, adding new elements to her existing line, and her ongoing efforts in marketing and brand promotion.
• The challenges and rewards of balancing entrepreneurship with personal responsibilities like motherhood.
• A discussion on the importance of staying true to one's values in business, as exemplified in Allison's decision to keep production local despite potential cost savings overseas.

Check out my daughter Allison's business and website here:
https://www.allimarye.com/

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