This week, Tom and Joe sit down with Chris Blivin, Vice President of Consumer Products for Gaming, Collectibles, and Emerging Technology at Major League Soccer. Chris dives into the evolving world of digital collectibles and shares his perspective on whether the market is poised for a resurgence. The conversation also explores how MLS is embracing emerging technologies to deepen fan engagement, drive innovation, and shape the future of sports watching. Connect: https://www.linkedin.com/in/chrisblivin/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.

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