Joe and Tom sit down with Shripal Shah, Chief Digital Officer at Next League, to explore how emerging technologies are reshaping the sports industry. From AI-driven fan engagement to scalable innovation strategies, Shripal shares how top organizations are leveraging digital transformation to boost revenue and stay ahead in a rapidly evolving landscape. Whether you're in sports, tech, or just curious about where the industry is heading, this conversation is packed with insights you won't want to miss.Shripal has authored also three books:

* Leveling Up with AI: A Strategic Guide to AI in Sports Marketing

* The Art of Victory: Generative AI and the New Frontier of Global Sports

* Unlocking Fan Loyalty: From Frequent Flyers to Fanatics in the Age of AI

Connect: https://www.linkedin.com/in/shahs/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.

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