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#46 From B2C to B2B: How to switch GTM motions - with Jordan Shaheen, Head of Revenue Strategy at Candid
Jordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains
how his team managed this transition, the challenges they faced, and the
importance of building a strong, versatile team capable of adapting to rapid
changes in the business landscape.
We cover:
Jordan
Shaheen on LinkedIn: https://www.linkedin.com/in/jordanshaheen/
RevOps
Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech
Weflow: https://www.getweflow.com
Chapters:
(00:00:00) Introduction
(00:01:17) Jordan’s Background and Career Journey
(00:04:22) The Move from B2C to B2B
(00:09:42) Building a Generalist Team
(00:14:20) Sales and Marketing Alignment
(00:19:55) Managing the Transition
(00:25:18) Final Thoughts and Advice
View all episodes
By WeflowJordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains
how his team managed this transition, the challenges they faced, and the
importance of building a strong, versatile team capable of adapting to rapid
changes in the business landscape.
We cover:
Jordan
Shaheen on LinkedIn: https://www.linkedin.com/in/jordanshaheen/
RevOps
Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech
Weflow: https://www.getweflow.com
Chapters:
(00:00:00) Introduction
(00:01:17) Jordan’s Background and Career Journey
(00:04:22) The Move from B2C to B2B
(00:09:42) Building a Generalist Team
(00:14:20) Sales and Marketing Alignment
(00:19:55) Managing the Transition
(00:25:18) Final Thoughts and Advice
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