RevOps Lab

#46 From B2C to B2B: How to switch GTM motions - with Jordan Shaheen, Head of Revenue Strategy at Candid


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Jordan Shaheen, Revenue Strategy Lead at Candid, shares his experiences on leading a significant shift from a B2C to a B2B go-to-market strategy. Jordan explains

how his team managed this transition, the challenges they faced, and the
importance of building a strong, versatile team capable of adapting to rapid
changes in the business landscape.

 

We cover:

  • Transitioning from a B2C to a B2B sales model
  • Building a versatile team of generalists
  • Overcoming challenges in sales and marketing alignment
  • The importance of leadership and transparency in major transitions
  •  

    Jordan

    Shaheen on LinkedIn: https://www.linkedin.com/in/jordanshaheen/

    RevOps

    Letter: https://www.getweflow.com/revopsletter

    Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

    Philipp on LinkedIn: https://www.linkedin.com/in/janiszech

    Weflow: https://www.getweflow.com

     

    Chapters:

    (00:00:00) Introduction

    (00:01:17) Jordan’s Background and Career Journey

    (00:04:22) The Move from B2C to B2B

    (00:09:42) Building a Generalist Team

    (00:14:20) Sales and Marketing Alignment

    (00:19:55) Managing the Transition

    (00:25:18) Final Thoughts and Advice

    ...more
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    RevOps LabBy Weflow


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