Erik Lautier is an expert in ecommerce, marketing, and digital strategy. After over two decades in roles dealing with ecommerce and marketing for brands like Lacoste, Bebe, and Francesca's, he founded Erik & Co, an ecommerce and marketing consultancy serving seven and eight-figure DTC brands, retailers, and/or their private equity owners. In today's episode he shares his expertise in ecommerce. Learn more about Erik and his company at www.Erik.co.

Key points include:

07:17: The shift from theatre to ecommerce

10:14: The layers of an ecommerce assessment

12:38: Benchmarks and opportunities

18:26: The choke points in ecommerce

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.