Joe Favorito and Tom Richardson welcome Kati Fernandez, Chief Content Officer at TOGETHXR, for a conversation on leadership, innovation, and the fast-changing world of sports media. A former ESPN executive, Fernandez talks about how women’s sports have become a booming business, as well as dives into the strategy behind TOGETHXR’s short & long form video, and podcast production. She emphasizes how it is important to show up IRL as well as URL for events like the NWSL Championship, the Women’s World Cup, Winter Olympics, and LA28. Fernandez also offers insights into audience engagement, Latino market growth, and the balance between creativity and data in modern media.

Visit - https://www.togethxr.com/KatiFernandez

Connect - https://www.linkedin.com/in/katiuska-fernandez/

The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer, Sam Henry, LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Sydney Cristall, Emily Kim, and Lissa Ruiz.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com