Today’s topic is a common experience for many listeners, whether in the present, future, or the rear-view mirror. We are discussing the all-important decision to leave the corporate world to leap into entrepreneurship. Our conversation explores the practical and emotional aspects of transitioning from employee to entrepreneur, including overcoming imposter syndrome, building effective networks, and strategically scaling a business. Join us to learn more!

Kym Insana, founder of Always On Digital, shares her journey from corporate digital marketing executive to successful entrepreneur. She built a multimillion-dollar, woman-owned agency serving major brands, like the US Air Force, Johnston & Murphy, and Enfamil. When Kym left a demanding NYC career in advertising to build Always On Digital, her goal was to find flexibility and balance as a wife and mother of four. Her company thrives by empowering talented working parents to blend career success with family life. Kym is a sought-after speaker who has shared her journey and expertise on several national stages and media outlets. 

Show Highlights:

• Kym’s motivation to transition from employee to entrepreneur
• Coming from the place of “What I NEED doesn’t exist; I’ll create it myself.”
• Kym’s practical strategies to build your business:
• Ask, “What do I want this to look like?” (having a clear vision)
• Work backwards from that point to figure out the details. (Reverse-engineer your dream!)
• Self-motivation is essential!
• Dealing with imposter syndrome
• Accepting that you may not be the right fit for every client, but you are an expert
• Handling rejection with a “Who else is out there?” attitude
• Building networks by going to your allies first
• Hiring people for fractional roles as you build traction
• Growth and scaling phase, as you build momentum
• Taking the step to commit to full-time employees and serious operational costs
• Finding the balance between sales and customer service
• Kym’s unique approach to building her team 

Resources:

Connect with Kym Insana

Website

LinkedIn (Kym would love to connect with you through LinkedIn! Tell her you are a STaR Coach Show listener!)

Kym’s profile: AccessSpeakers.biz/speaker/kym-insana-speaker-digital-marketing-expert-business-owner

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