This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way.

With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.

Show Notes :-

1) ⁠ Karlijn Van Den Berg⁠

2) ⁠HEMA’s

3) ⁠⁠⁠⁠#269: HEMA's Heritage and Values Drive Customer Loyalty