Our guest today is Chris Doig, who has thought more about enterprise software selection than anyone else I know. I'd like to thank David A. Fields for introducing me to Chris.

Chris is the co-founder and CEO of Wayferry, a boutique consulting firm with a very tight focus: their entire focus is on helping enterprise clients select software. The firm has developed its own proprietary software and processes to support enterprise software selecton.

Chris is also the author of a book that was published in October and is available on Amazon: "Rethinking Enterprise Software Selection: Stop buying square pegs for round holes."

For me, the takeaway from my conversation with Chris is broader than what I learned about software selection. He is a great example of how a consultant can build a successful practice by carving out a niche to serve one pain point. I know at least a dozen firms that provide a range of IT consulting services. But I know just one person with an exclusive focus on enterprise software selection. So the next time one of my enterprise clients is trying to select software, guess who I'm going to call?